5 Essential Articles on Standing Out as a Small Business

In the age of social media, it can often seem harder than ever to get noticed or stand out. As business competition expands across the world in more and more sectors, it's more vital than ever that businesses make the most out of their marketing, and stand out from the crowd.

According to the UK’s Department for Business, Innovation and Skills, 56% of small businesses said that competition was in their top two challenges to their success.

”56% of small businesses said that competition was in their top two challenges to their success”

So whether you're a new startup trying to get noticed, or an established business stuck in neutral, here are 5 essential articles on standing out as a small business...

(1) Perfecting Your Brand

Branding is about more than just a logo. Strong brands are the foundations upon which any business builds its persona, marketing strategy and customer base. Without one, you will struggle to stand out, and struggle to grow your company.

Here to help is Heidi on the Guardian’s Small Business Network, who takes you through everything, starting with your target audience and building up. This is an essential read for any new business.

(2) Marketing Your Business

Building your brand is a huge - if not the central - means with which a company markets itself, but there are lots of other little things to keep in mind when trying to stand out.

So to make sure you avoid common mistakes, these community-sourced tips on everything from marketing to students to making your holiday marketing as effective as possible are a great introduction.

(3) Your Social Media Prescence

Social Media is one of the cheapest and easiest platforms to get started on to promote your business, but it can also be one of the hardest to get right.

”The best brands have a strong visual identity on social media. Every time you post, you need to differentiate your content from the flood of updates that fill people's social feed.”

Every business and social media account is different, and so to cover all the bases, Post Planner have asked 31 social media and small business experts for their best practice online - You’ll get that huge social following in #NoTimeAtAll!

(4) Expanding Your Network

To stand out, you need to be being talked about, and for that to happen you need to amass a large network of clients, fans, or people interested in what you are doing; from journalists, all the way to potential business partners.

Attend events, engage fully in your social life, and reach out to new people, and you can start to build the web of connections that will get the ball rolling. Get out there and give it a try!

(5) Improving Your Customer Experience

Once you have built a large following and people are talking about you, the worst thing you can do is ignore your current user base in the never-ending pursuit of new customers. You don’t want to have just broken through only for the things people are saying about you to become just about bad customer experiences.

Get personal with your customers, keep on top of expectations and delivery, and keep people happy. After all, the best way to market your business, and the best way to stand out doing it, is to let your customers speak for you.

Got some articles that you think would be great in our round-ups? Get in touch with us on Twitter and let us know!

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